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Resume

Job Experience

 2021 - 2024

Sr Manager, Experience Research
Zillow

  • ​Led a team of 3-4 UX Researchers supporting the Zillow Rentals Marketplace. 

  • Led the UXR Rolling Research program for evaluative research studies across all of Zillow, hiring and managing 2 contract researchers and prioritizing their work.

  • Directly managed Market Research and Behavioral Science roles for 1 year. 

  • Oversaw research roadmap, priorities and resource allocation across UX, Market Research, Behavioral Science, and Experience Measurement roles in Zillow Rentals.

  • Helped develop direct reports' skills & careers through goal setting and 1:1 coaching.

  • Co-authored product strategy & vision documents, Annual Operating Plans, and Initiative Roadmap Planning with product, engineering, and marketing partners.

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Highlights

  • Crafted first customer-centric OKR for Zillow Rentals, including implementing subjective customer measures that were reported at a company level

  • Made cases for the addition of other research positions and programs in Zillow Rentals, like behavioral science and experience measurement

  • Led my team through the creation of Jobs-to-be-done for Zillow Rentals

2017 - 2021

Manager, Experience Research
Zillow

  • Led small team of UX researchers on Trulia and later on Zillow Rentals.

  • ​Contributed to Product Strategy and 3-year Product Visions.​

  • Created Personas, Experience Maps, and User Scenarios for Truila Buyers.

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Highlights

  • Grew Zillow Rentals UX Research team from two to four UX Researchers

  • Contributed to company strategy via 3-year visions, Annual Operating Plans, and OKRs

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2015 - 2017

Sr UX Researcher
Trulia (part of Zillow Group)

  • Led foundational, generative, and evaluative research for Trulia 'For Sale' experience. 

  • Applied mixed methods to understand foundational and evaluative questions.

  • Instrumented site intercept surveys, including ones that coincided with A/B tests. 

  • Applied Jobs-to-be-done approach to prioritizing ‘neighborhood’ features.

 

Highlights

  • Pitched the opportunity to differentiate the Trulia brand  -- by focusing on Neighborhoods -- to Product Director and Trulia President, based on my research, which kicked off an entire rebrand and set of new features to add to the existing experience. 

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2011 - 2015

Sr UX Researcher 2013-2015 | UX Researcher 2011-2013
Citrix

  • Planned and led user research, including ethnographic fieldwork and concept testing

  • Developed personas, journey maps, and other maps and models of the user experience 

  • Shared findings from user research through presentations, workshops and behavior models 

  • Mentored research team members on methods, interviewing techniques and analyzing data

2009-2010

Usability Researcher
Oracle (contracted via Randstad)

  • Recruited, moderated, analyzed data, and reported formative and evaluative research

  • Assisted with task setup and analysis of eye-tracking usability studies

  • Performed Keystroke Level Model productivity comparison of Oracle Financial Application

  • Moderated a series of User Panels with remote participants for a mobile enterprise solution

2008-2009

Usability Research Intern
UE Group

  • Led and contributed to web site usability testing for external clients

  • Produced storylines and highlight DVDs from user research and usability testing for clients

  • Set up and ran cameras, streaming feeds, and recording equipment

  • Regularly changed usability lab and equipment setups

2007-2008

Usability Research Intern
Dash Navigation (startup)

  • Led and contributed to UI and Hardware usability testing of first internet-connected GPS

  • Ran weekly usability tests with 2-day turnarounds for findings

  • Contributed to statistical analyses of survey data

Education

M.S. Human Factors & Ergonomics
San Jose State University

Specialization in Human Computer Interaction. Relevant coursework includes: Usability Testing, Statistics, Experimental Design, Human Computer Interaction

B.S. Psychology
Northern Illinois University

Worked in Cognitive Psychology lab that focused on reading strategy assessment. Relevant graduate level courses include: Cognitive Psychology and Psycholinguistics

Skills
& Expertise

Leadership

Research Planning | Resource Allocation | Fostering Environments for all to Thrive | Mentorship | Professional Growth, Coaching | Executive Presentation | UX Strategy

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Broad Skills 

Storytelling | Collaboration | Building Collaborative Relationships based on Trust | Mediation | Synthesizing | Sense Making | 

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Design and Research 

Jobs-To-Be-Done | Outcome-Driven Innovation | User-Centered Design | User Interviews | Survey Design | Data Analysis and Synthesis | Personas | Experience Maps | Service Blueprints

© 2025 By Vito M Loconte III

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